Yes, a Handwritten Note

Summer Solstice is here. It's the longest day of the year and a time to take a peek into the future. You can incorporate a tradition of Solstice celebration into your business. Take this day to reflect on your annual plan, to check your mid-year status and to look ahead.

To celebrate Solstice it is typical to build a fire and toss in herbs to help with visioning. A bit of lavender helps to understand messages, mugwort enhances inner vision and clove helps one feel safe and steady. The herbs allow the senses to take over, the aroma of the herbs, and the warmth of the fire and the coolness of the earth on your feet. The body sways with the movement of the flames and the music of the surroundings. The mind frees itself opening to seeing what the future will bring. This ceremony lasts all day into the evening; the flames turn to smoldering coals then quenched with water to end the celebration.

Whether you incorporate this tradition into your business will depend on your business mission and value, but the point isn't whether you dance to the fire it's that you start celebrating this day in your business.

Each year one of the ways, I celebrate Solstice with my customers, stakeholders, network and friends by sending them a handwritten note. Yes, a handwritten note. My handwritten postal cards are sent out with good wishes on Solstice and the days after . I believe taking the time to personally writing each note is important in this day of electronic communications that get lost and forgotten about as quickly as hitting the send button.

The cards connect with people at different stratums, some are kept and displayed, others prompt a phone call to me and many find kindness returned to me in words of thanks and gratitude.

What will you do to bring Solstice into your business?

Image by Cheryl A. Smith

Summer Solstice 2010

Today is the longest day of the year for those of us who live in the Northern Hemisphere. As business owners we can spend that extra time and sunlight on our business in our place of work or we can get outside to celebrate the day and our lives.

My humble advice...get outside. Enjoy.

Thanks for reading

Learn More, Learn Differently

"Listen to all the teachers in the woods.

Watch the trees, the animals and all living things, you'll learn more from them than from books."

-Joe Coyhis, Stockbridge-Munsee

Image by Cheryl A. Smith

P.S. - I will be sharing more about this quote in upcoming entries, on Twitter & on Facebook.

Thanks for reading

The Roadways of Our Towns

As the weather warmed this spring it lifted the blanket of white exposing the litter that lies along the roadways of our towns. Plastic, aluminum, paper, cardboard, glass and cigarette butts and more blossomed fading my view as I travel around town.

According to the Keep America Beautiful organization "Americans generate over 251 million tons of trash" each year. Well, that's a lot of dumpsters. Some of the waste gets recycled but most ends up in landfills and incinerators and an undetermined amount along our country's roadways.

The Conservation Commission in the town I live in adopted a two-mile stretch of roadway that they maintain several times a year. I asked one member of the Commission recently what seemed to be the largest amount of litter they picked up this spring, "beer cans and fast food wrappers and containers, but we can't pick up all the cigarette butts so they are not included in our assessment."

According to Keep America Beautiful, a volunteer-based community action and education organization, there are 7 primary sources of litter but for the sake of space I'll list 5 that I think closely relate to small towns:

1. Motorists without ashtrays or litter bags in their vehicle.

2. Dumpsters that are improperly covered.

3. Construction sites without proper dumpsters.

4. Trucks with uncovered loads.

5. Household trash scattered before and during collection.

By taking a few simple measures on these sources of litter we as a Americans can improve our views even more as we travel along the roadways of our towns.

Now, here are two things for you to do....

Tell me what marketing message(s) works in this blog entry?

Go to the Keep America Beautiful website and tell me what message you find that makes you want to take action.

Thanks for reading

Simplifying the Confusion of Green Labels

Are you confused with all the different "green" labels?

I am.

As a LOHAS business trying to decide which label best fits can be difficult.

Questions come up:

Which one is most recognized by my audience?

Are some better than others?

Do my customers demand that I be certified?

As many of you know two years ago I wrote the Sunrise Shift which was a guide to help business owners become sustainable. Also, I have been on the journey of reducing my ecological footprint using Jim Merkel's book Radical Simplicity as my guide. Therefore, I often question whether I really need a label for my business from some certification organization.

For those of you who may be wondering the same thing there is a website, Ecolabeling.org to help you decide and narrow down all the labels out there.

I hope you find it useful.

Remember everyday is Earth Day so have an especially great one this Wednesday.

Thanks for reading

Interesting Few Days

It has been an interesting few days for me. I met Dafna Michaelson who is on one interesting journey.

Read it here.

Check out Tapped

In the last few years I have learned a tremendous amount about the water mining industry.

The video Tapped is a must see.

I recommend everyone eliminate bottled water in their lives. There are many ways to filter your tap water.

And there are safe alternatives to the plastic bottles, check out Real Green Goods for options.

How Could It Be?

Here is something totally earthbased...

I heard the news and wondered how could it be? For years, decades, we have stood strong atop this hill for all to see. We have looked over and down the valley and seen the many changes, oh the tales we could tell but, no, we keep them to ourselves-at least for those unwise to the life of a tree.

For here, today, we stand in a broken mess and while many will drive past and state "the ice did them in" it did not. It was you, and you, and yes even you, those of you who flew past with eyes forward and not a glance in our direction as we proudly displayed our beauty, our colors and our strength. We have noticed those of you who take a gander at our delight and for you we thank, we bless.

But now, the sign below shows the fate of our future fore we have lost faith in the two-legged who speak in tongue. We do not understand you but you do speak loudly, deafening in some cases, in your actions and your body language.

Those who do not see us we ask to look beyond yourselves and to us for all we stand for, the years and decades of our history. Our hearts, our branches reach out to as many as we can, but we have grown weary of what we see, we have tried and preserved for years, wishing, hoping and in our own way praying that more of you would see us for the bliss we give to you.

Our hearts and souls have weakened and we find ourselves victims of the two-leggeds who look upon us not with eyes of beauty but with eyes of greed, lust and power. So, we have discussed this in our way and decided that we don't want to become the victim of the torturous chainsaws and dozers. We want to go...in our own way.

And so it is.

And now many who had not seen us before see us now. Yes, we are broken and not so majestic. We wish, hope and pray that, perhaps, you will make a change. You will look upon others like us more frequently with more vision and be aware.

And stop that blank stare.

Image by Cheryl A. Smith taken December 2008

Hanging Out Day - April 19th

A low-cost way to keep your carbon footprint low (and save on your electric bill) is to switch from an electric dryer to a simple clothesline.

To find out more about this go the New Hampshire's own Project Laundry List and learn how you can save a ton of carbon dioxide from clogging up the atmosphere.

Nature Affects Business

The book Golden Wings and Hairy Toes by Todd McLeish is about 14 of New England's most rare and endangered flora and fauna. Todd followed biologists who are monitoring, researching and protecting these species and gives first-hand accounts on the North Atlantic Right Whale, Ringed Boghaunter, Bicknell's Thrush, Northern Red-Bellied Cooter, Sandplain Gerardia, Indiana Bat, Atlantic Salmon, American Burying Beetle, Golden-Winged Warbler, Karner Blue, Canada Lynx, Shortnose Sturgeon, Jesup's Milk-Vetch, and Roseate Tern.

Each chapter tells the story of one of the 14 flora and fauna, allowing the reader to really connect with the –"critters"- while understanding the complexity of the whole ecosystem's role in their survival or peril. Some of the "why" these critters are rare is due to:

1. Human's destructive impact on the critters' land. Such as the wetlands and vernal pools in Massachusetts that are disrupted, destroyed or developed with limiting small buffers negatively effecting the Northern Red Bellied Cooter's homesteads and breeding sands.

2. Global warming. The few remaining Jesup's Milk-Vetch along the Connecticut River in New Hampshire is effected by the spreading of Poison Ivy as the planet warms. The aggressive growth of the ivy is swiping soil, water and nutrients from the sensitive perennial.

3. The elimination of their prey or breeding beds. The building of dams in the Sheepscot River in Maine prevents the Atlantic Salmon from moving up river to their breeding grounds. Some of the dams have been removed, but it may be too late.

4. While at other times human impact has helped as with the Canada Lynx return to the clear-cut Northern Maine woods. Leaving some of the land to rejuvenate on its own has lead to an increase population of snowshoe hare, which the Lynx prey on for food.

While reading the book my emotions fluctuated between wanting to volunteer to help with protecting efforts and other times I felt depressed at how we keep destroying our precious natural world. Why tell you all about this book?

First, it an easy and interesting read that will give you a little knowledge about New England's endangered critters. Mainly, though, because it is important that we all increase our awareness of nature so we can stop destroying it so our future can enjoy it and it can be our legacy. Lastly, the planet is one of my values and it influences my business decision and actions. It is important we run our business with values and ethics.

I would enjoy having you share some of the values that help you run your business and if you have read the book or do read it let us know what you think.

More Entries

BlogCFC was created by Raymond Camden. This blog is running version 5.9.5.004. Contact Blog Owner