Green Launching - Segmentation Matters

I've said it before and I'll say it again - Segmentation Matters

This was one of the take away at a recent Green Launching Pad's Business Development Seminar attended by over forty green and innovative entrepreneurs at the Idea GreenHouse in Durham, New Hampshire.

Steve Casey, President of Rain Consulting spoke to the group about marketing and his six recommendations. Here are my take-away notes on his recommendation on marketing a green product or service.

1. Segment your markets and determine your key phrases.

2. Have website wireframes and a clear next step for visitors whether its to download a white paper, register for a newsletter, download a case study or video.

3. Build communities and lists over time. Don't take short cuts buying lists.

4. Be consistent with inbound marketing.

5. Analytics - do it and pay attention

6. Keep it all manageable.

I'd say Steve's outline six good recommendations and remember the emphasis is to focus on market segments.