Green Launching - It's In the Details

It's all in the details whether it's reading financial statements, a blueprint, developing software or growing garlic or launching a green product or service. Detail's matter and that was the take away at today's Green Launching Pad's Business Development Seminar this morning.

Patrick Mansfield, Executive VP of Enertrac shared his lessons on marketing a green product. He described three types of customers, each which require different marketing strategies. Here are my take-away notes from his presentation on how to market to:

1. Early Adopters - Hang out where they do on green forums & social networks.

2. Small Business Buyers - Have a website that speaks to them, offer early adopter pricing, give them careful attention and build references.

3. The Big Dogs - Have solid financials, solid product/service performance, perfect references, scaled pricing and continuous development.

In each case, the details matter.