The Critical Factors: Observation and Foresight

I admit it; I'm a frustrated Industrial Engineer. I'm one of those people who look for more efficiency in anything I undertake. I try to reduce the amount of steps in a project, the amount of times I handle a piece of paper and even when I'm planting vegetable seeds I analyze how I could do it with efficiency.

To shorten any process whether it's manufacturing magical widgets or streamlining new product development one must reduce the movements. This takes a skill to look at steps in slow motion or freeze frames to determine what is happening throughout any process.

To improve efficiency in new product development observation and foresight are critical factors. These factors allow one to see streamlining opportunities and focus. But, a common struggle with product development teams is to find the best vantage point to separate them from the project and view it without any bias. So much work, dedication and ownership goes into development efforts this struggle is understandable. I know. I've been there myself.

To help alleviate the struggle leading companies often bring in consultant to make those freeze frame observations and offer considerations. It's like having a newborn baby entering the world. The child has no pre-conceived idea or perceptions of how life should be. They look at everything with a fresh outlook.

A new set of eyes can result in:

1. Competitive advantages

2. Greater customer insight

3. Streamlined processes

4. Focused marketing campaigns

By applying this common sense approach to hire a fresh viewpoint via a marketing consultant to product development projects results in practical advice on how to make improvements and makes good long-term business sense.

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