Simplifying the Confusion of Green Labels

Are you confused with all the different "green" labels?

I am.

As a LOHAS business trying to decide which label best fits can be difficult.

Questions come up:

Which one is most recognized by my audience?

Are some better than others?

Do my customers demand that I be certified?

As many of you know two years ago I wrote the Sunrise Shift which was a guide to help business owners become sustainable. Also, I have been on the journey of reducing my ecological footprint using Jim Merkel's book Radical Simplicity as my guide. Therefore, I often question whether I really need a label for my business from some certification organization.

For those of you who may be wondering the same thing there is a website, Ecolabeling.org to help you decide and narrow down all the labels out there.

I hope you find it useful.

Remember everyday is Earth Day so have an especially great one this Wednesday.

Thanks for reading