Your Business Perspective Matters

If you want to let others mold your perspective then go for it. There are those who can lead and those who can follow.

Are you reading the same bloggers as everyone else?

A recent Inc.article titled "19 Blogs You Should Bookmark Right Now" identified 19 bloggers who can "reshape your perspective."

I am not dismissing the 19 blogs listed as people who have useful information or thoughts about business, in fact, I subscribe to some of the folks listed. But if we are all following the same folks then creativity and innovation will falter.

In my specialty of marketing and business development I can do a quick search to find thousands upon thousands of businesses trying to sell on-line products filled with secrets that will quickly gain the purchaser a flood of clients, six-figure sales, and thousands of raging fans. But in looking closer one will find these products are selling the same basic stuff driven only to make the one selling them profitable. The innovation is missing and they are all following one business model perspective.

Because of this business model perspective, the products lack the customization that is required for each individual business. Many business owners who buy the products never use the information or even open the product.

The irony about all of us following the same bloggers is the word "authentic." Authenticity is touted in almost every bit of business medium. If we all follow the same bloggers in order to reshape our perspective are we still remaining authentic? Won't we just become common, unbranded and in time rather boring.

I will continue to embrace my own perspective and to follow bloggers I find creative, unique and useful even though they may not be on the top of any list. I hope you also embrace your perspective.

One final note, since I mentioned the word "authentic" I feel the over-use and mis-use of the word is plasticizing the meaning where it has reached a point of being disingenuous and nauseating whenever it is used. I find it rather sad.