Let Your Products and Services Fly

Last evening I had the special pleasure of listening to four barred owls in my backyard talking to each other - varying their calls, tones and gurgles. Each would take a turn, hooting out "who cooks for you." I stood silently at the open window and listened for quite some time until they moved deeper into the woods and their sounds faded in the distance. I walked away from the window and realized I had an enormous smile on my face and my soul felt soft and at peace.

It also got me thinking....

As a entrepreneur I am guilty of what I consider "over complicating my business." I want that new product and service to be perfect before I release it to potential customers. I go over everything, time and again, to make sure every "t" is crossed and every "i" is dotted and all the while my yet unreleased product hasn't been shared with those who would really use it and smile.

Done Is Good

A friend and fellow entrepreneur Chris Reagan of Get Ahead Pro taught me "Done is Good". He explained how we biz owners can continually tweak and adjust our efforts, projects, communications forever. At some point we need to stop, be confident in what we have and let it fly.

He is right. I know my customers and my audience will let me know if any additional adjustments are needed. I will listen to their questions and comments and learn. If I'm spending all my time perfecting then I'm not sharing and my customers are not benefiting. If those owls decided to stay deep in the woods I would not have heard their beauty. They released their calls and shared with me replenishing my soul and thus, my business.

If there is anything I can leave you with in this post it is to not over perfect - people want your products and services so, let them fly.

Cheryl - thanks for your comments to last weeks post. I too love the smell of clothes dried outside.