Retinal Tracking Device Improves Product Development

In the Wall Street Journal (subscription required) October 3, 2007 article "A Virtual View of the Store Aisle" Ellen Byron reports about the retinal tracking device developed by Kimberly-Clark that improves their product development cycle and their store shelf strategy.

The article explains how in a specially designed mock virtual store Kimberly-Clark can help them better understand consumer behavior and improve the new product development cycle.

Kimberly Clark uses the research data to help promote their new products to big store retailers like Wal-Mart, Target and Safeway. It allows them to be able to partner with the retailers and add value to their products with the service. As an example, they mocked up a Target store aisle from everything from the white floor tiles, the aisle width and length and the lighting to see how their new Huggies Natural Fit diapers red package will look to the consumer as they walk down the isle.

I look forward to find out more information on the results of their work and sharing this with you.

I encourage you to read the whole article it is pretty interesting stuff.